You cannot win what you cannot see.
AI campaign intelligence for TEP's 2027 ticket, in every ward of all 47 counties. Built exclusively for TEP.
The race
1.9M votes of cushion above the line
IEBC target 28.6M · needed = 28.6M × 65% ÷ 2 · 11.2M is modelled, not a forecast.
Twelve modules, one command room, for all 432 TEP candidates.
The command room
Baraza
One daily picture for leadership.
- Morning brief by ward
- A weekly signal for the candidate
- A view for each of 432 candidates
The ward map
Msingi
All 1,450 wards scored every day.
- All 1,450 wards scored daily
- Built from polls and supporter answers
- Tests which message moves which ward
Early warning
Signal
Spots shifts in news, radio and social.
- Social media, radio and TV
- Spots shifts before the polls do
- Feeds the daily brief
Rival tracker
Competition Watch
Every rival rally, statement and alliance.
- Every rival rally and statement
- Defections and alliances, early
- Where TEP needs to answer
Narrative shield
Sauti
False stories answered within hours.
- Traces false stories to source
- Replies drafted within hours
- Nothing goes out without approval
Ground network
I-Force
55,393 polling-station agents, verified.
- 55,393 agents checked in
- Fills uncovered stations
- Form 34A copies on election night
Voter outreach
Kura Connect
SMS, USSD and voice, on any phone.
- SMS, USSD and voice, any phone
- Our own supporter app
- Voting plans and turnout reminders
Youth front
Gen Z Watch
Registration drive and youth mood.
- Registration drive by ward
- Polls, trivia and contests
- Youth mood, every week
One message library
The Story
One approved message library.
- AI content in ten languages
- Real supporters’ stories
- Every piece checked first
Paid ads
Amplifier
Targeting and reports for paid ads.
- Targets county, age and language
- Spend and reach by seat
- What each dollar bought
Rally mobilisation · in progress
Rally Logistics
Gets supporters to rallies, and keeps them.
- Supporters mobilised before
- Contacts collected, with consent
- Follow-up after every rally
Donors and compliance · in progress
Fundraising
M-Pesa giving, receipts, legal limits.
- M-Pesa and card giving
- Every pledge and receipt
- Spending against the legal limit
Proven in Kenya in 2022. Live for TEP in four phases.
The engine behind Dira: ECES and EU partner, 2022
The same engine that reached 27M+ Kenyans and countered 2,500+ coordinated threats now powers campaign intelligence.
- 1
Launch
DeploySystem onboard, ward map live, agents activated. - 2
Build-Up
MapFull picture, Msingi tiers locked, registration drive running. - 3
Campaign Peak
EngageGen Z Watch at scale, Sauti on watch, rallies tuned. - 4
Final Stretch
LockPledges and voting plans, turnout push, results drill.
ECES Pro-Peace Kenya, 2022, with the NCIC. Budget of €3.5M shown in US dollars at about $1.15 per euro.
System cost · Option A, the whole ticket Recommended
$4.66M runs Dira for every TEP candidate, to polling day.
$0.42 per vote, less than a campaign T-shirt · VAT on top · advertising is a separate budget, on the last slide.
System cost · when it is spent
Spending runs from November to August. Building comes first.
Hover a bar for what it buys.
Lines mark 31 Mar, core platform live, and 10 Aug, election day. The shaded band is the formal campaign.
System cost · Option B, one candidate at a time
Or each candidate buys their own seat.
Price for one candidate’s seat. The presidential seat includes the core system the others run on.
In the system cost, either option
The system, built and secured · intelligence operations · supporter reach · 30 senior developers, Chief Strategist and counsel
Paid directly by TEP
Advertising (its own budget) · agents and field officers · filming · VAT
- Acceptance test at every phase
- TEP owns all data
- Full audit rights
The intelligence system backed by data will win the Presidency.
Advertising proposal · a separate budget, paid directly by TEP
A recommended minimum of $5M, aimed by Dira’s voter data.
By seat · tap a seat
President · $2.5M · where it goes
Governors · $1M · where it goes
MPs · $750K · where it goes
Senators · $400K · where it goes
Women reps · $350K · where it goes
By platform · estimated reach
Paid by TEP straight to the platforms; we plan and target the spend. TikTok and WhatsApp ban paid political ads, so they carry organic content only. Reach figures are planning estimates.