Dira · Edwin Sifuna 2027

You cannot win what you cannot see.

AI campaign intelligence for TEP’s 2027 ticket, in every ward of all 47 counties. Built exclusively for TEP.

1,450 dots, one for every ward in Kenya. Dira scores each one, every day.
ECES, European Centre for Electoral SupportEuropean Union Proven in Kenya, 202227M+ Kenyans reached2,500+ threats countered$4M programme Prepared for TEP leadership

Proof: ECES Pro-Peace Kenya, 2022, with the NCIC. Budget of €3.5M shown in US dollars at about $1.15 per euro.

Twelve modules, one command room, for all 432 TEP candidates.

BarazaOne daily picture for leadership
MsingiAll 1,450 wards scored every day
SignalSpots shifts in news, radio and social
Competition WatchEvery rival rally, statement and alliance
SautiFalse stories answered within hours
I-Force55,393 polling-station agents, verified
Kura ConnectSMS, USSD and voice, on any phone
Gen Z WatchRegistration drive and youth mood
The StoryOne approved message library
AmplifierTargeting and reports for paid ads
Rally LogisticsGets supporters to rallies, and keeps them
FundraisingM-Pesa giving, receipts, legal limits
One system for the whole ticket1President47Governors47Senators47Women reps290MPs432 candidates

Hover or tap a module for what it does. Orange dot: in progress. More modules on request.

System costOption A, the whole ticketRecommended

One price runs Dira for every TEP candidate, to polling day.

$4.66Mwhole ticket
Original price $5.0M$4.66MTEP price · $340K off

$0.42 per best-case vote, less than a campaign T-shirt. VAT on top. Advertising is a separate budget.

The race

28.6M register target9.3M needed to win11.2M best case with Dira1.9M cushion

Hover a group for what it buys. Needed = 28.6M × 65% turnout ÷ 2. 11.2M is modelled, not a forecast. $0.42 = $4.66M ÷ 11.2M.

System costwhen it is spent

Spending runs from November to August. Building comes first.

Platform build
Running and security
Intelligence operations
Supporter reach
Field roll-out and election week
Team, leadership and compliance
Backup and extra polling
1LaunchDeploy
2Build-UpMap
3Campaign PeakEngage
4Final StretchLock
NovNDecDJanJFebFMarMAprAMayMJunJJulJAugA
$612K
$674K
$670K
$1.25M
$150K
$820K
$482K
31 Mar · core platform live
10 Aug · election day
  1. Launch Deploy · Nov to Dec
  2. Build-Up Map · Jan to May
  3. Campaign Peak Engage · 29 May to 24 Jul
  4. Final Stretch Lock · 25 Jul to Aug

Phases sit above the months; hover a phase or a bar for detail. Lines mark 31 Mar, core platform live, and 10 Aug, election day.

System costOption B, one candidate at a time

Or each candidate buys their own seat.

Price for one candidate’s seat. The presidential seat includes the core system the others run on.

President$4MNational system, all 12 modules
Governor$56KCounty
Senator$34KCounty
Woman Rep$28KCounty
MP$15KConstituency

In the system cost, either option

  • The system, built and secured
  • Intelligence operations
  • Supporter reach
  • 30 senior developers, Chief Strategist and counsel
  • Acceptance test at every phase
  • TEP owns all data
  • Full audit rights

Paid directly by TEP

  • Advertising, its own budget
  • Agents and field officers
  • Filming
  • VAT

The intelligence system backed by data will win the Presidency.

Advertising proposala separate budget, paid directly by TEP

A recommended minimum of $5M, aimed by Dira’s voter data.

By seat · tap a seat

President $2.5MGovernors $1MMPs $750KSenators $400KWomen reps $350K

President · $2.5M · where it goes

Meta (Facebook, Instagram)$1.1M
Google and YouTube$950K
Kenyan news sites$300K
X$150K

By platform · estimated reach?

Meta (Facebook, Instagram)9M people reached$2.4M
Google and YouTube6M people reached$1.8M
Kenyan news sites3M people reached$500K
X1.1M people reached$300K

Dira aims every ad by county, age and language.

Paid by TEP straight to the platforms; we plan and target the spend. TikTok and WhatsApp ban paid political ads, so they carry organic content only. Reach figures are planning estimates.